For a few years now, content marketing has been considered as a go-to technique to boost conversions. But, just a keyword-rich content of 500-words is not helping you anymore. With the ever-increasing content on the internet, the decreasing attention span of the millennials combined with Google’s attention to quality, the need for good quality content has increased.
In fact, we can now see that content that has all the right keywords but is of poor quality does not rank high anymore. So, you can’t just create content that does not give any value to the readers. You need to focus on producing content that will help you connect with your potential customer that too in limited time. To succeed at this, you need to strategize your content marketing technique and make changes according to user interactions. As the user interactions increase, you will rank higher which in turn will lead to higher conversion rates.
As yet, there are only 42% of B2C businesses that are totally committed to content marketing.
Source: Content Marketing Institute
So what should an organization do in order to have a sure-shot chance at success in the content marketing game? We will see a few tips and tricks that you can employ in order to be the King of content!
The first thing that you need is actionable content. So, what is actionable content?
It is that content which gives the end user the information that they are seeking. This information needs to be to-the-point and relevant yet entertaining and catchy. The perfect example of this type of content is “How-To’s”. It’s crisp, to-the-point, relevant and basically gives you exactly what you want.
If you are just starting out with your content, you should start with normal content which is ordinary information which targets your audience base. This content doesn’t actually help make a connection with the audience but it gives you a start in the content race. Once you create your space in the content world, you can move on to interactive content. This is the kind of content that makes your user take action. This action may be a simple like or a share. This content keeps your user engaged and creates a two-way communication channel between you and your potential customer.
You can also have actionable content which not only gives information but also tells the user how to use this information and achieve the purpose. Such content proves to be very useful and helps the most in lead conversion as it attracts maximum traffic.
Image Source: PRMention
Where do you start if you want to create actionable content? There are a few things that are common among all niches, and if you remember these things, you can achieve the best possible results.
– Don’t just stick to the “What”; Explain the “How” for a problem
If you just explain the problem, people will go somewhere else to look for the solution. When you provide the end-to-end solution, they will keep coming back to you.
– Use Quotes from Related Famous People
Using quotes from industry experts increases the credibility of your content. Write the exact statement made by the expert in quotes. If you are changing the statement, mention it. This also helps your content stand out and provides it with different perspectives.
– Visuals – Images and Videos
An image can explain an idea quickly and more easily than a 100-word text. It also makes an impact and tends to stick in mind. Even, you as an individual are more attracted to images and videos rather than text. So try and include images and short videos as you don’t want to test your user’s patience!
High-quality images and videos accompanying your text along with pictorial representations of data like graphs or charts if applicable make a great impact.
When you do this, remember to include the source of your image/video.
Before you go ahead with your actionable content creation, you must ascertain that you are aware of the following things:
Goal
You should have a definite goal and purpose when making a content strategy. You should first find out why you are making this content? Is it for brand awareness or to increase conversion rates or maybe something else? Once your goal is clear, you can come up with the best content.
Also, you need to cater to different kinds of people at each stage of the sales funnel. When the target audience changes, so does the content.
In the following image from HubSpot, we can see the different type of content needed in different stages of the sales funnel:
Audience
Whatever your content is, if it doesn’t make an impact on your target audience it is of no use. You need to carry out a thorough research of your audience, their likes and dislikes, what platforms and type of content they follow or engage with etc. Google Analytics and similar tools help you with this. Once you are equipped with this information, you can create the kind of content your audience would want to read and engage with. This content should ensure that your audience spends more time on your page.
Focus on Niche
The internet is full of all kinds of content. Some pages have all kinds of information pushed into them which results in nothing but chaos. So, to create content that stands out, you need to make content that catches the eye and offers genuine value to your audience. The more focussed you are on your business and niche, the more chances you have of standing out.
Actionable content has proven to be the most effective when it comes to marketing strategies. Creating highly interactive and engaging content is not simple and what works for one may not work for the other. But, a thorough understanding of the audience, what solution/service you are providing and your ultimate goal can give remarkable results. Approaching professional content writing services in Delhi is a good option to achieve your content writing goals. Reach out to us for efficient and result-oriented content writing services in Delhi NCR.
