Discover the 7 effective ways product description writing services in India boost healthcare sales for startups
Discover the 7 effective ways product description writing services in India boost healthcare sales for startups by leveraging audience analysis, emotional language, SEO, user reviews, and compelling CTAs.
Online healthcare startups have gained significant momentum in recent years. Thanks to technology, healthcare products are now delivered with absolute convenience. As a result, the future of such businesses is promising. These online brands have millions of registered users and have witnessed remarkable growth.
Ever wondered how things go smoothly for these Indian e-health platforms? How are they able to accelerate the growth, especially during and after the pandemic? It is their ability to attract and retain customers that provides them with a competitive advantage.
High quality content not only boosts your visibility, but the increased organic traffic results in increased sales and profitability. This is the reason behind the immense popularity of product description writing services in India. Let’s discuss more of the nitty-gritty of product description and understand how to accelerate the growth of your healthcare startup.
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Audience analysis
Before writing any content, experts conduct research and analysis to identify the demographics, needs, and preferences of the target market.
For instance, if you are selling health supplements targeting fitness enthusiasts, you need to first understand the pain points of the audience. Make your description of the product’s ability to enhance performance and aid muscle recovery. The unique ability of writers to craft personalized descriptions always helps in connecting with potential customers and increasing conversion rates.
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Emotion evoking language
Product descriptions are often written in persuasive language. The emotional appeal used in this type of content always works to evoke emotions. Experts strategically highlight the positive impact the healthcare product or service can have on customers’ lives.
For instance, instead of writing “Our fitness app helps you track your progress,” experts go with a more persuasive approach and write, “Achieve your fitness goals with our cutting-edge app, we are here to guide you every step of the way.”
This type of language creates a sense of urgency. It also makes the readers feel that they are not alone in this journey, they feel encouraged by the support being offered and they end up making the purchase.
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Unique selling points
With rising demand for online platforms, the healthcare market has become extremely competitive. Therefore, the expertise of a product description writing company becomes vital to highlight the unique selling points of your products or services.
For instance, if you offer an online therapy platform, highlight how convenient and accessible it is. You can highlight the ease of accessing professional therapy sessions from the comfort of your home.
Make use of words that demonstrate the offerings are unique and apart from competitors. Such as shorter wait times for appointments.
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Confusion-free product description for healthcare startup
Clarity and conciseness are important when it comes to writing short and crisp product descriptions. There should only be relevant information in the product description so that the reader doesn’t feel overwhelmed.
Ideally, product descriptions can be written using bullet points to list important details. Bullets are best to describe product specifications, key ingredients, or service features.
The language should be easy to understand and all the required information about the product/service should be organized effectively. If the product has complex details, break it into digestible sections. Subheadings are also helpful in guiding new readers through the content.
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SEO for higher ranking on search engines
There is no point in investing in digital marketing if you are unable to rank on the search engine results page. According to studies, websites that rank on the first page of Google receive 93% of organic traffic. You can also incorporate SEO (search engine optimization techniques) in the product description and make it rank higher.
Identify relevant keywords that your potential customers might use in their search queries. Use these keywords naturally into your product descriptions and your website will be ranking higher in search results. When your website is discoverable, it is easier to boost sales and profitability.
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User reviews
Indeed, informed users go through a fine-toothed comb when reading the product description, but you should miss the opportunity to include social proof on the same page. Reviews are highly influential in purchasing decisions.
The product description page can have a dedicated section to share positive feedback and real-life experiences from satisfied customers. For instance, the page for a fitness tracker can include a testimonial highlighting how the device helped a customer achieve their fitness goals. Proof of happy customers reassures potential customers about the quality and efficacy of the offering and encourages them to make the purchase decision.
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Action-oriented strategy used by product description writing services in India
Effective product descriptions are compelling. What makes them compelling is the strategic use of call-to-action (CTA).
Experts know when to evoke emotions and when to use action-oriented language. It is worth it to hire professionals because their strategies to encourage readers to take the desired action work all the time.
For instance, if you offer a healthcare subscription service, a CTA could be “Start your journey to better health today! In this sentence, the word ‘better health’ will encourage readers to take action. Place the CTA strategically within the description and guide potential customers toward making a purchase.
What do you need to know about a product description writing company?
As a healthcare startup, you should avoid making costly mistakes. Make sure to hire experts who have a specialization in your industry. The writers must be in a better position to understand the target audience with their previously completed projects. For the overall sales process, you should prefer quality over quantity.
Conclusion
Boost your healthcare startup sales with compelling product descriptions. Employ the practical strategies that are shared in this post. The highly experienced writers at WriteShack can also help you enhance the effectiveness of your product offerings. WriteShack, the biggest product description writing company, is helping hundreds of healthcare startups to attract more customers. Get a quote right now!
FAQs
- How long should the product description be for online healthcare startups?
Keep product descriptions concise and focused. It can be within a few sentences to a few paragraphs. Make sure that the key information is conveyed effectively without overwhelming the readers.
- How is the cost of product description writing services calculated?
The charges for product description writing services typically depend on the word limit, the complexity of the product, the level of research required, and keyword optimisation. Get in touch to learn more about our pricing structure.
